Research & Intelligence

Powered by The Futurum Group

All research programs are executed by The Futurum Group's analyst practice — a world-class team of technology analysts and researchers with deep domain expertise across enterprise IT, cloud, security, AI, semiconductors, and digital transformation.

Techstrong Group and The Futurum Group are sister companies. This partnership gives Techstrong clients access to institutional-grade research backed by the distribution reach of the Techstrong media network — a combination unavailable anywhere else in B2B technology media.

Research Programs

Five Ways to Own the Market Narrative

Custom Research

Engage The Futurum Group's analyst team on a specific topic, product category, or market question relevant to your brand. Custom research provides the deepest level of analytical rigor — original methodology, primary data collection, analyst interpretation, and co-branded deliverable.

Analyst team engagement with SME assignments matched to your topic
Original primary research design and data collection
Full analytical write-up with data visualization and executive summary
Co-branded deliverable — your logo alongside The Futurum Group analyst team
Supporting webinar or video roundtable available as an add-on
Multi-format distribution across Techstrong editorial properties

Scheduled Research

Timely, topical research from Techstrong's editorial staff covering the issues the community cares about most. Scheduled research programs allow brands to sponsor editorial research aligned to their category — gaining category association without the full custom production timeline.

Editorial staff design the research agenda on topical relevance
Sponsor gains category association and distribution inclusion
Faster timeline than fully custom research
Published across relevant editorial properties with sponsor attribution

Editorial Surveys

Quarterly vendor-neutral surveys fielded to the Techstrong audience — measuring practitioner sentiment, technology adoption, and emerging trends. Brands can sponsor editorial surveys for category visibility and first access to the resulting data.

Quarterly cadence — ongoing community pulse data
Vendor-neutral framing maintains respondent trust and data quality
Sponsor receives early access to findings and co-branded summary report
Results published editorially for maximum reach and credibility

Signature Products

Flash Poll & Survey Analysis Report

Two signature research products built for speed-to-market and maximum impact — each designed to generate data-driven content assets your team can use across the entire marketing funnel.

Flash Poll — PulseMeter

A rapid-fire survey program designed for speed. Five to six targeted questions fielded to the Techstrong community — results delivered in an infographic format with a companion video roundtable.

5–6 questions for rapid community pulse measurement
Results packaged as a visually rich infographic report
Companion video roundtable with expert commentary
Ideal for testing market assumptions or validating category narratives
Fast turnaround — from briefing to deliverable in weeks, not months
Designed for social sharing and newsletter inclusion

Survey Analysis Report

The most comprehensive research product in the Techstrong portfolio. A fully graphical, co-branded analytical report produced through a rigorous 11-step process — combining Futurum Group analyst expertise with Techstrong community data.

11-step research and production process for maximum rigor and quality
Full graphical report with charts, infographics, and data visualization
Co-branded with your company — analyst credibility plus your brand visibility
Analyst narrative and interpretation throughout, not just raw data tables
Available as gated lead generation asset on Techstrong editorial properties
Supporting promotional program across editorial, newsletter, and social

Why Research

Data is the Most Credible Content

Original research outperforms every other content format for establishing market authority, generating backlinks, and moving buyers through the funnel.

Analyst Credibility

Research from The Futurum Group carries institutional credibility that vendor-produced content cannot replicate — because it's independent, methodologically rigorous, and expertly interpreted.

Lead Generation Magnet

Gated research assets consistently outperform other content formats for form fills — buyers will share their contact details for data they can't find anywhere else.

Multi-Use Asset

A single research project generates multiple content assets: the full report, infographics, blog posts, webinar content, social data cards, and sales enablement material.